About us
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From Melbourne to the World — Empowering Sports Influencers to Build Lasting Brands
Based in the vibrant city of Melbourne, Australia, My Selection Ecommerce Solution is a full-scale brand enablement partner for sports influencers.
Our mission is clear: turn your passion for sports and fitness into a thriving global business.
We bring together professionalism, energy, and creativity — delivering world-class e-commerce solutions without losing the personal touch that keeps partnerships inspiring and fun.
What We Do
We specialize in end-to-end e-commerce solutions for sports creators in body training, running, workout gear, and active lifestyle apparel.
Our expertise covers:
Brand Creation & Strategy – Defining your identity and positioning for global success.
Product Sourcing & Customization – High-quality, sports-specific products built for your brand.
Worldwide Logistics & Fulfillment – Reliable delivery to customers around the globe.
Our Culture
We are a professional, energetic, and solutions-driven team who thrives on collaboration.
We work hard, move fast, and keep communication open.
We celebrate wins with our partners — your success is our success.
We believe in continuous improvement, staying ahead of market trends so your brand never falls behind.
Social Responsibility
We understand that business success comes with responsibility.
That’s why we:
Partner with suppliers who meet ethical production standards.
Encourage sustainable packaging and shipping solutions.
Support sports and wellness initiatives in local communities.
Our Vision
To be the most trusted e-commerce partner for sports influencers worldwide, blending Melbourne’s creativity and global market expertise to create brands with real impact.
Meet Our Team
Greg Zhang
Director
Founder and chief visionary, Greg is the driving force behind the company. He is passionate about enhancing the e-commerce landscape and shaping customer engagement strategies.
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Chief E-commerce Officer
Aline is a true e-commerce enthusiast who loves her work. She mentors over 100 in-house specialists and nurtures a community of thousands of online entrepreneurs.
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Chief Marketing Officer
Emma, with her global expertise, helps us analyse market trends and improve performance. She is committed to driving growth and leveraging her skills to elevate our clients' success.
Tushar Naudiyal
Chief Customer Officer
Tushar loves taking on challenges. With his multi-year experience as E-commerce Director in the retail industry, Tushar has helped the company to transition into a leading online marketplace.